Nike/Air Jordan came to us (Liberty) because they wanted to create a promotional bottle that they could give to their staff members. I directed and helped my Senior Designer, Megan Newell (http://www.megannewell.com) on the project. We won the bronze sustainability award at the international "Cans of the Year Awards".
This is the bottle that Nike chose. One of the cool things about Liberty Bottles (besides being the only American made metal bottle in existence) is their unique cylindrical printing. For durable graphics we created proprietary clear ink that covers our print. This clear ink makes the final print quite strong—partially abrasion resistant, actually. Even though the clear ink was developed to create better adhesion and tensile strength, we have also learned that it can be used as an embellishment that simultaneously gives an embossed feel to the graphic and a unique overall design aesthetic.
We won the bronze sustainability award at the international "Cans of the Year Awards" for the bottle we made.
A shot of the native .ai Illustrator file.
Note the "embossed" glossy looking texture. That is the proprietary Liberty clear ink.
One last shot of the final work, cropped to the art board dimension. This print is completely seamless, 360 degrees around the bottle.
Additional concepts that Nike didn't move forward with below.